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marketing

The Ultimate Cheat Sheet on B2B Marketing Strategy

By Marketing 15 Comments

So you need a marketing strategy for your B2B business?

8 Business Development Metrics You Should Be Tracking

By Marketing 252 Comments

Business development is a business unit within a company or organization that works to fuel growth and profitability in the long-term. Effective business...

Do you need marketing automation?

By Marketing 8 Comments

According to HubSpot, "At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture...

KPIs for Websites

By Marketing 12 Comments

As I gathered ideas for this blog post, I did a Google search for the oft-quoted business mantra “If you can’t measure it, you can’t manage it.” The first...

Don't Start a Web Design Project Until You Read This

By Marketing 7 Comments

Lately I’ve had many conversations about web design projects. It got me thinking about several universal truths we need to all understand.

Anne Shenton Appears on ValdostaCEO

By Marketing 5 Comments

Marketing Director Anne Shenton recently appeared on ValdostaCEO.com. In this video, she talks about how you can use an email makeover to give your...

[Video Tip] 3 Reasons to Use an Email Marketing Service

By Marketing 10 Comments

In this quick video tip, I go over three reasons why it's a good idea to use an email marketing service (e.g. Mailchimp, Constant Contact) to send out...

Getting Found in Local Search with Google My Business

By Marketing 8 Comments

If you're familiar with using the top social networks for business, you probably know that Facebook has pages, LinkedIn has company pages, and Twitter...

Why LinkedIn Really Matters, and 5 Things It Can do For You

By Marketing 7 Comments

This guest post was written by our friend Judy Sherling. Judy is a management consultant and serves as a voice for the modern-day SMB controller on her...